Community—It’s how we engage and support our employees, their families, and the communities we’re a part of.
At Samuel, we believe in giving back to our communities at the national, regional, and local levels. While charitable giving has always been a core part of our culture, we have recently refined our charitable giving approach so that we can make a bigger impact in our communities.
Our new approach perfectly aligns with the goals of the Samuel Family Foundation, with both our company and our foundation working together to eliminate social isolation among children.
We also provide sponsorships and in-kind donations for events and activities that align with our mission of “Helping Kids: Being, Becoming, and Belonging” through our Corporate Charitable Giving Program. Each division at Samuel can submit requests for charities and events to receive funding, provided they support youth programs that focus on:
- Health & wellness;
- Building strong communities; and/or
- Youth leadership
Samuel and the Canadian Red Cross
Since 2010, Samuel employees have donated more than $53,000 (CAD) to the Red Cross. These donations have supported numerous relief efforts, including the earthquake in Haiti (2010), the floods in Alberta (2013), the fires in Alberta (2016) and BC (2017) and hurricanes Harvey, Irma, and Maria. When combined with the employee donation matches from the company, and employee donation matches from Samuel shareholder Rick Balaz, total Red Cross donations from Samuel exceed $230,000 (CAD).